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Sister-run online boutique, founded in 2021
Frayed Edges Boutique knew they needed quality video to add to their online presence. They purchased the video branding sessions seasonally to keep up with their ever-expanding inventory.
We utilized multiple locations and multiple outfit changes to showcase their style. Styled shoots were exhilarating creatively and displayed to customers the high quality content they get to experience when they join the Sisterhood.
With each promo, they additionally received 5-15 "mini clips" (examples to right), in both horizontal and vertical formats to level-up their social media stories and posts.
Here is some of the content they received
Summer Promo 2021
Meg + Erin wanted to showcase their western clothes in a styled shoot setting.
We decided to blend a styled set with other downtown locations. We loved the juxtaposition the country song and western clothes were with parking garage roofs, brick walls, and city streets.
Fall Promo 2021
After having established their presence in our community and online, we decided it was time to showcase their roots by using their family's dairy farm for set location. Old trucks, campfires, and country-rock - everything blended together perfectly for their fall promo.
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